About Us

Steve Hardigree

CEO

Steve is a seasoned pioneer and visionary in the email marketing, Marketing Technology, and Digital Marketing industries. With a proven track record of founding and leading multiple successful ventures, he has left an indelible mark on the landscape. Notably, Steve founded eDirect, eData, and Internet Media Group, which later became integral parts of LexisNexis, ChoicePoint & Equifax Marketing Services contributing to a combined market cap surpassing $850 million.

Steve’s groundbreaking projects have earned recognition in prestigious publications such as the Wall Street Journal, Inc Magazine, Wired Magazine, and Entrepreneur Magazine, solidifying his position as a thought leader in the field. Committed to delivering exceptional results for clients, Steve combines tried-and-true marketing strategies with cutting-edge technologies like big data and Artificial Intelligence. Through his multifaceted approach, Steve continues to exceed expectations and lead the charge in shaping the future of digital marketing.

Tech Hartness

PRESIDENT

Tech Hartness brings over three decades of invaluable expertise to the Data-Driven Direct Response space, making him a true veteran in the industry. With a rich history spanning leadership and ownership roles at esteemed organizations such as Metromail, Acxiom, MarketTouch, V12 Group, Data Decisions Group, and Innovative Data Group, Tech has solidified his reputation as a trusted authority.

Throughout his illustrious career, Tech has been instrumental in providing comprehensive data solutions, including data processing, analytics, channel segmentation, data acquisition, and product development. His deep understanding of Omnichannel strategies has empowered leading companies across diverse sectors, including financial services, telecommunications, home services, and more, to achieve remarkable success.

With a steadfast commitment to excellence and a proven track record of delivering impactful results, Tech Hartness continues to be a driving force in shaping the future of Data-Driven Direct Response.

Peter McVay

VP BUSINESS DEVELOPMENT

Peter boasts over 30 years of experience in Big Data, Modeling/Analytics, Demand Generation, and Performance Marketing, having worked with industry giants like Experian, Equifax, and Dun & Bradstreet. His expertise has empowered organizations such as Citigroup, Home Depot, and BCBS to create robust acquisition and retention campaigns.

Leveraging his in-depth marketplace knowledge and innovative thinking, Peter has successfully developed targeted content syndication, display, and email campaigns for specific audiences in the B2B and B2C marketplace. His strategic approach and creative solutions have consistently delivered outstanding results, making him a trusted authority in his field.

Christopher Cruz

VP DIGITAL MEDIA

Christopher Cruz is a seasoned Marketing Director and Media Strategist with over two decades of expertise in business, marketing, and corporate growth. He has led dynamic teams in launching successful marketing initiatives for renowned brands, including Coca-Cola, Sony, Johnson & Johnson, NASCAR, the NFL, Electrolux, Hilton, Verizon, Alibaba, and Hard Rock Hotels.

With a deep understanding of the digital environment, Christopher continuously adapts to the industry’s evolving trends. He has orchestrated top-tier marketing campaigns using cutting-edge digital marketing techniques, ensuring outstanding client results and a high return on investment. Whether through television, radio, digital platforms, OTT, or social media, Christopher crafts unforgettable brand experiences that set companies apart from their competitors.

Christopher’s strategic vision and innovative methods make him a valuable asset to any organization looking to enhance its marketing efforts and achieve remarkable growth.

Alexandra Hardigree

MARKETING COORDINATOR

Alexandra is a multifaceted marketing expert and creative strategist with an extensive background in social media, content creation, and innovative project management. Her career is defined by a consistent ability to elevate brands across the span of multiple industries, from events and tourism to products and technology. Notably, Alexandra has spearheaded comprehensive social strategies and multimedia production for a portfolio of high-profile companies, driving large-scale brand awareness through highly engaging, trend-focused digital narratives.

Throughout her career, Alexandra has excelled in bridging the gap between creative storytelling and technical execution. Her expertise spans the full marketing lifecycle, from producing high-quality short-form video and digital graphics to managing complex project budgets and multi-channel ad campaigns. By combining a deep understanding of audience engagement with a keen eye for emerging digital trends, Alexandra consistently delivers innovative solutions that amplify brand voice and foster authentic community connection.
With a steadfast commitment to excellence and a versatile skill set that ranges from ground-level consumer experience to high-concept digital strategy, Alexandra Hardigree continues to be a driving force in shaping the future of corporate marketing.

Andrew Szortyka

CREATIVE DIRECTOR

Andrew is an accomplished professional with a degree in graphic design and website development. With 16 years of extensive industry experience, Andrew has been the driving force behind numerous companies, leveraging his expertise in graphic design, brand management, and advanced SEO practices. His innovative approach and comprehensive skill set have consistently delivered exceptional content and design solutions, significantly enhancing the digital presence and brand visibility of many companies.

Throughout his career, Andrew has had the privilege of contributing to major companies across the United States. His ability to merge creativity with strategic thinking has solidified his status as a trusted expert in his field. Andrew’s dedication to excellence and his passion for staying ahead of industry trends make him an invaluable asset to any team or project he undertakes.